Google’s Martin Splitt says that Google “Discover is an organic feature that varies to the demands and behavior of the users.”
The Google’s Martin Splitt answered a question during the 20th of July Office Hours session about what to do when traffic from Google Discover traffic dries up. Martin provides quick insight into the areas Google Discover focuses on.
Google Discover
Discover is a feed of news articles that readers might find interesting.
Google makes use of signals that indicate the user’s interests to display relevant content these interests. What these signals of interest are isn’t yet known.
There’s no documentation specific information about what indicators Google employs to determine the user’s level of interest.
It’s evident to anyone who is observant and Discover it that at least one indicators could be what the user is looking for.
How to Get and Maintain Google Discover Traffic?
It is the query being asked:
“No longer on Google Discover… What can I do to get to Google Discover?”
Google’s Martin Splitt answered:
“Discover is an intrinsic feature that is in line with the demands and behavior of users.
There’s no simple answer for how to get the traffic back to Discover.
In general, content that is indexable and conforms to our guidelines for content can be incorporated into Discover.
However …Discover that traffic is difficult to forecast and can change and flow.”
Google Focuses on Demand and Habits of Users
This description of the way Google Discover works is helpful as it demonstrates the way in which the selection process is linked to what the users would like to see.
Google’s webpage on ways to be to Google Discover provides these tips:
Fresh and Evergreen Topics
While Google displays relevant and evergreen content however, it is searching for new content related to specific subjects which require freshness.
For instance, topics such as technology, sports and entertainment, as well as certain products are constantly in a changing state and new developments on important news stories appearing each throughout the day.
The other topics, like recipes, aren’t subject to change much unless the chef creates an innovative twist on the same recipe.
Google advises:
“The content featured in Discover is refreshed automatically when new content is released However, Discover has been designed to present every kind of web-based content, not just newly released content.”
Write About Topics Not Keywords
One of the most common mistakes I observe within SEO is that the SEO industry is to focus too much on the keywords or the semantics behind words, but not enough on the topics.
My experience is that spending time analyzing the meaning of words is not worth the time. Make sure you are focusing on topics that interest you.
The topics are focused on what’s happening within the industry and what people are looking for right now.
I believe that by focusing on the topic, you get the writer closer to delivering the people with what they need and that’s exactly what Google Discover is looking for.
This page on the Google Discover webpage offers this:
“As an element of Google Search, Discover makes use of a variety of the same systems and signals used by Search to determine what is relevant for people-first content.”
Signals Used by Google Discover
When the topic is clearly understood, the next step is to write an article that is written in a manner that clarifies the article’s subject is.
The problem is that keyword-focused writers and SEOs who are concerned about semantics get lost.
My experience is that the best article is one that concentrates on the subject matter and communicates the topic effectively.
If you examine the heading outline, which is an outline of the key elements in an article, a focus-on-topic article will be able to reveal headings that allow you to understand the subject without having to read paragraphs.
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When you look at the outline of the heading, it is the forest view, and there is no particular forests (sentences) but rather the general view.
Make sure that your content is planned so that it’s well-organized and covers every topic as a story that has chapters.
Google provides the best practices for HTML0:
- “Use title tags for pages that express all the essentials of information…
- Use high-quality, compelling images within the content you publish…
- Create content that is relevant to the current market is well-written, relates to the topic or gives unique insights.”
Google also cautions against deceitful titles, exaggerations and appealing to anger and disturbing or disturbing topics.
Conclusion
Google Discover can be a excellent source of traffic, but it’s not always consistent.
Based on my experience, focus on the topic and writing with a high level of proficiency, using the right centered and relevant image, and remaining current is the best ways to increase the chances of securing the attention of Discover.
Reference : searchenginejournal